Courses

Marketing Course Online

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Marketing Class Overview

• An understanding of all key digital marketing channels such as SEO, PPC, Social Media, Affiliate, Content and Email
• How to define your target audience
• Create paid campaigns for social and search engines
• Create a digital strategy encompassing a variety of channels
• Website and mobile usability best practices
• Choose objectives and determine KPIs

Marketing Course Content

Diploma in Marketing

• Introduction to Digital Marketing
• Tracking and Measuring Marketing Efforts
• Reaching the Target Market
• The Importance of Mobile
• Free Digital Marketing Options
• The World of Google Ads
• Making Paid Social Work For You
• Creating a Digital Strategy

Intermediate in Marketing

• Content Development and Copywriting
• Video Content and Advertising
• Email Marketing
• Influencer and Affiliate Marketing
• Facebook Business Manager
• Planning a Google Search Campaign
• Implementing a Search Campaign Part 1
• Implementing a Search Campaign Part 2

Advanced in Marketing

• Understanding Metrics
• Brand Management
• Intermediate Analytics Part 1
• Intermediate Analytics Part 2
• Affiliate Marketing
• eCommerce Part 1
• eCommerce Part 2
• Intermediate SEO

Proficient in Marketing

• Engagement: Convert More Leads Part 1
• Engagement: Convert More Leads Part 2
• Social Media Management and Monitoring Part 1
• Social Media Management and Monitoring Part 2
• Turning Fans Into Buyers Part 1
• Turning Fans into Buyers Part 2
• Optimising your Social Media Strategy Part 1
• Optimising your Social Media Strategy Part 2